The Undertaking of Entrepreneurship – What it is really like to be Captain Kirk.
I'd be interested in finding out which of these motivations is most often the dominant one. My suspicion is this: Money is not the main motivation. The failure rate of start-up businesses is too high for many people to think that starting their own businesses is going to make them fortunes. Going off and working for another company is just an easier road to financial success. But it might not be as fulfilling. I would bet that the attraction of the entrepreneurial lifestyle or the opportunity to sell your passion for a living is why most entrepreneurs do what they do.